Hot Eating Cheese Launch 19th September 2021
We are very excited about the new Hot Eating drop we are launching in-store from 19th September, as part of the space changes that are happening across Fresh on pre-pack cheese. (F06)
Hot eating cheese is a new & exciting category that has been emerging over the last few years predominantly at Xmas with a few all year round lines ( Baking Camembert, Cornish Cruncher & cider cheese bake & Welsh Rarebit cheese bake)
Hot eating cheese has exploded in popularity in pubs & restaurants over recent years, as it is seen as on trend, quick & easy comfort food to prepare & eat, inexpensive & totally delicious.
We aim to become market leaders in this growing sector, reflecting the Food Service trend in retail, so have decided to launch the below range in a dedicated area within the cheese fixture.
We have 13 lines launching on 19th September either new or re-designed
In Other News!
We are also launching a Mozzarella stick line, as an alternative to halloumi & ideal as a snack for adults / children.
We intend this fixture to become a destination category for our customers looking for the latest trends in hot eating cheese & are planning new lines for the 2022 season.
Grill Cheese: Halloumi kebabs have been a massive seller during the Summer Grill season this year. We trialled last year running the Chilli variety through the Autumn & Winter to assess the sales, which proved to be very popular. We have decided to run both the Chilli & Pesto halloumi kebabs, along with the Halloumi burgers & big cheese melts to continue the sales this year, when it comes off the Grill fixture in mid September.
We are planning for a bigger better Grill cheese range for next summer, when we will flex the space on the fixture between Hot eating & Grill cheese to maximise sales, as the seasons change, to reflect customer behaviour & maximise sales.
A Hot Cheese infill panel shelf insert will be available from Phase 7, but in the mean time stores will need to spread out the stock to include the top shelf. Planograms should reflect this.
